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Business culture in the Germanic Europe cluster

The Germanic Europe cluster includes Germany, Austria, the Netherlands, and German speaking Switzerland (French and Italian speaking Switzerland are part of the Latin Europe cluster).   Germanic societies are defined by:   a low-context communication style; a monochronic approach to time management individualistic traits a doing orientation (Germanic cultures value productivity, efficiency, high-performance and competitiveness); a dislike for…

Communication: High- and Low-Context Cultures

Always be careful, as they say, 'Text without context is usually pretext   - Ted Mallory -   In 1976, anthropologist E.T. Hall developed the iceberg analogy of culture: he theorized that if culture was an iceberg, some of its aspects (above the water line) would be visible and obvious to everyone, while most…

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